Regional Marketing Advisor

At the Table agroalimentaire de l'Outaouais (TAO), we offer consulting services to entrepreneurs in the region in the marketing of agri-food products through the marketing agent. This offer is realized, among other things, by:

​

• support for market and product development;

• diagnosis and assessment of needs;

• the realization of strategic plans and marketing plans;

• the marketing coaching service for retailers and distributors;

• support in cost analysis.

​

​

In order to equip entrepreneurs in the agri-food sector to manage their growth, a training course is currently being developed and should be launched in 2020.

​

The services offered are:

​

Diagnostic

​

The diagnosis is used to obtain an overall portrait of the resources and operation of the biofood business in order to identify the elements that could delay the development of its marketing strategy.

Usually, during this first meeting, a general action plan is developed in line with the company's business strategy. This approach allows the company to better understand the challenges and procedures necessary to achieve its business objectives.

​

Service-coaching

​

The sales development support service saves companies time and money in the process of finding and calling targeted sales outlets. Our field expertise allows companies to obtain an outside opinion on their product offering and to close better sales.

​

​

Cost price

​

Coaching service which aims to support the company in the analysis and determination of its cost price.

​

Marketing plan

​

An integral part of the business plan, the marketing plan is the basic tool for any business that sells products. Accompanied by a budget as well as a schedule, the plan allows the company to know the best marketing actions.

​

The plan is used to increase revenue and market share, and to build customer loyalty.

Together with the company, the development of the marketing plan is done in accordance with the business strategy.

​